Have you read this article  http://online.wsj.com/article/SB10001424053111904583204576543801975912310.html in the Wall Street Journal?  It’s a great article on the increase in gambling revenue in Macau. Of course, you’ll need a subscription to the Wall Street Journal to actually read it, but I suspect that the big boys in Las Vegas and Atlantic City have subscriptions and are reading it to try to figure out how they can do what Macau is doing.  Of course many of the top casinos have operations in Macau as well as Las Vegas and other locations around the world.  But the news that gambling revenue in Macau is increasing when other locations are seeing a decrease or struggling to at least hold steady.

The problem is that the gambling market is changing. Asia is just opening up so players from that part of the world who used to travel to the United States are staying closer to home and gambling in Macau.  And the western world hasn’t figured out yet how to cover the drop in travel. Well, the United States hasn’t figured it out, but they’re beginning to realize that online gambling might be the next big wave that they need to invest it.

And they’re late in the game on that one because online gambling is already an established industry. But that doesn’t mean that there isn’t room for the big casinos in the industry. After all, a look at online casino reviews shows that players have to check out a number of factors before finding a good online casino to play at. Just having a great brand would move the big casinos ahead of the competition, and right now, they need someplace where they can be ahead of the competition.  Because Macau isn’t going away.